Assistant Professor Dr Siti Fatimah Binti Hashim
Director ; Head of postgraduate Studies ; Head of Programme, Master of Art, Design and Creative Media and Doctor of Philosophy in Art, Design and Creative Media
Academic Qualifications
PhD in Art and Design
Master in Art and Design
Bachelor of Art & Design (Hons) (Fashion Design)
Diploma in Fashion Design
Diploma in Accountancy
Areas of Interest
Geran Insiatif Penyeliaan (GIP) ¨C under UiTM Grant No: 600-IRMI/GIP 5/3 (027/2017);
Title: Consumer Brand-Identification Approach as a Strategy towards the Sustainability of Malaysian Fashion Brands
- Hashim, S. F., Tajuddin, R. M., & Zainol, A. S. (2020). The Innovative Roles of Community Engagement as A Moderator in Consumer Perspective Model for Malaysia-Origin Fashion Brands¡¯ business Sustainability. International Journal of Industrial Management, vol.6, pp. 58-69.
- Siti Fatimah Hashim, Rosita Mohd. Tajuddin, Amer Shakir Zainol (2020). Consumer-Oriented Approach for Sustainable Advantage of Home-Grown Brands in Malaysia Fast Fashion Industry. Asia Proceedings of Social Sciences 6(3). Published by Readers Insight Publisher.
- Siti Fatimah Hashim, Dr. Rosita Mohd. Tajuddin, Dr. Amir Shakir Zainol (2020). Consumer-Based Model for Business Sustainability of Malaysian Fashion Brands. Journal of Critical Reviews, 7 (16), 533-549. doi:10.31838/jcr.07.16.64. (Scopus Indexed Journal)
- Siti Fatimah Hashim, Rosita Mohd. Tajuddin, Amir Shakir Zainol. (2020). Consumer-Based Model for Business Sustainability of Malaysian Fashion Brands. International Journal of Advanced Science and Technology, 29(10s), 1016 - 1033. (Scopus Indexed Journal)
- Tajuddin, R.M. Hashim, S.F. and Zainol, A.S. (2018), ¡°Impacts of Consumer-Brand Identification for Strengthening the Sustainability of Malaysian Fashion Brands¡±, International Journal of Supply Chain Management, Vol. 7, No. 4, August 2018, pp. 254- 264. (Scopus Indexed Journal)
- Mohd Tajuddin, R. B., Hashim, S. F. B., & Zainol, A. S. B. (2017). The role of brand identity in creating resilient small enterprises (SMEs) in fashion industry. International Journal of Supply Chain Management, 6(2), 140-146. (Scopus Indexed Journal)
- Hashim, S. F., Tajuddin, R. M., & Zainol, A. S. (2015). Creating resilient SME through brand identity (Case study of Bumiputera fashion entrepreneurs in Malaysia). International Academic Research of Social Science, 1(2), 264-282.
- Presented Paper at 2nd. International Conference on Business Sustainability and Innovation (ICBSI2020). Organized by Graduate School of Business, Universiti Sains Malaysia, 11800, USM, Pulau Pinang, Malaysia. Conference date on 7th to 8th October 2020;
Title: The Innovative Roles of Community Engagement as A Moderator in Consumer Perspective Model for Malaysian-Origin Fashion Brands¡¯ Business Sustainability
- Presented Paper in 4th ASIA International Multidisciplinary Conference at Universiti Teknologi Malaysia, Johor Bahru, Malaysia, Organized by Connecting ASIA In collaboration with Universiti Teknologi Malaysia on 17-19 April 2020
Title: Consumer-based Model for Business Sustainability of Malaysian Fashion Brands
- Presented Paper in the 5th. International Conference on Quantitative Sciences & Its Application (ICOQSIA 2018) in Langkawi, Kedah on 7-9 August, 2018
Title: Impacts of Consumer-Brand Identification for Strengthening the Sustainability of Malaysian Fashion Brands
- Presented In 2nd Advances in Business Research International Conference (ABRIC 2016) in Langkawi, Malaysia on 16 to 17 November, 2016
Title: The Role of Brand Identity in Creating Resilient Small Enterprises (SMEs) In Fashion Industry
- Presented in ¡°Global Entrepreneurship Theory and Practice Conference¡± (GETPC 2015) in Johor Baharu on 20 to 21 December, 2015
Title: Creating Resilient Entrepreneurs Through Brand Identity
(A Case Study of Bumiputera Fashion Entrepreneurs in Malaysia)
- Commendation and Recognition from London Journals Press by Awarding the ¡°Quarterly Franklin Membership¡± by the Editorial Board for;
Article Published in Scopus Indexed Journal of Supply Chain Management (IJSCM) Vol 7, No 4 (2018) for the article titled;
¡®Impacts of Consumer-Brand Identification for Strengthening the Sustainability of Malaysian Fashion Brands¡¯
- Received Excellent Papers Awards with Reviewers Recommendation in Advances in Business Research International Conference (ABRIC), 2016 for Article Title:
¡®The Role of Brand Identity in Creating Resilient Small Enterprises (SMEs) In Fashion Industry¡¯
- Vice-Chancellor Award, University Technology of Mara (UiTM) for Achieving in Scoring above GPA 3.50 and above in every semester in Bachelor Degree Program
- First Class Degree for Achieving CGPA 3.88 in Bachelor of Art & Design (Hons) (Fashion Design)
- 2nd. Runner Up Winner for UiTM Graduate Fashion Show 2013
- Kuala Lumpur Fashion Week (KLFW14) Under ¡°UiTM 8¡± in 2014
- UiTM Graduate Fashion Show 2013, De Palma Hotel, Shah Alam
- Sungei Wang Spring/Summer Fresh & Trendy - Fashion Show 2012
- Berjaya Times Square Spring/Summer ¨C Fashion Show 2012
- Dressed Miss Indonesia and Miss Latvia in the Miss Tourism International 2011
- Finalists in the ¡°Busana Muslim¡± Competition on National Youth Day in Putrajaya 2011
- International Fashion Week (MIFA) 2010.
1. Student Name: Sayka Simom Pritha
Title: The Effects of Experiential Marketing of "Daraz" ¨C Online Shopping Portal
in Bangladesh
2. Student Name: Farzana Nazera
Title: The Impacts of 4P's on Customer Satisfaction. An Empirical Study on Tourists of China Town Street Market
3. Student Name: Ola Saflo
Title: The rule of HRD in the Enhancement of Career for Employees¡¯ Resilience
4. Student Name: Mohammed Saleh Ahmed Buraiah
Title: The Effects of Performance Management on Employees¡¯ Productivity in KSA
5. Student Name: Putita Phrompoo
Title: Factors Affecting Thai Tourist's Decision to Visit Petronus Twin Tower, Kuala Lumpur, Malaysia
6. Student Name: Javeria Ali
Title: The Impact of Social Media Influencers on Travel Intentions of Millennials Tourism in Pakistan
7. Student Name: Ebrahim Nji Ali Abohatem
Title: Awareness of Yemeni Citizen Towards Social Visit Visa Procedure in Malaysia
8. Student Name: Ahmad Deleh
Title: The Impact of Political Media on Social Behaviour of Syrian Youth
9. Student Name: Abdalhafeez Osaman Mohamed Alabbas
Title: Performance Appraisal-based on End-user's Satisfaction for Construction Industry in Khartoum State
10. Student Name: Nur Sakina Binti Danial Mah
Title: The Impact of Social Media Marketing on Knowledge Building for Enhancing Purchase Intention Among Shopee Customers in Malaysia
11. Student Name: Muhammad Haizul Azreen B.usol Ghafli
Title: Public Perception on Monitoring and Evaluation of Project Performance Under Ministry of Rural Development Malaysia
12. Student Name: Abome Bright Olomu
Title: The Impact of Product Placement in Social Media Networks towards Consumer's Purchase Intentions for the Benefits of Small and Medium Enterprises in Nigeria
13. Student Name: Lee Jin Yep
Title: The Influence of Korean Pop Culture on Millennials Fashion Sense in Their Buying Behaviour
14. Student Name: Chen, Chong
Title; The Effects of Content Generating to Little Red Book as an Online Shopping Community
15. Student Name: Mustafa Y. M. Dababseh
Title: Obstacles Hinder Achieving Business Profitability in Adopting Electronic Commerce by Small and Medium Sized Fashion Companies in Palestine
16. Student Name; Zou, Yuan
Title: The Impact of Network Broadcasting Platform on Chinese Youths in China
17. Student Name: Mohammed N. A. Isied
Title; The Impact of Interpersonal Trustworthiness of Credit Cards Usage in Palestine
18. Student Name: Zhang, Man Zhuo
Title: Destination Attributes in Influencing Tourists Decision on Destination Selection to Pure Tea Plantation in Yunnan China
19. Student Name: Liang Yun Jing
Title Taobao's Live Video Streaming Impacts of Celebrity Influencer on Customers Buying Behaviour
20. Student Name: Ji, Xu
Title: Feasibility Analysis of Using Technology Acceptance Model to Implement a Public Bike Sharing Program in Cyberjaya
21. Student Name: Wang Shuo
Title: The Impacts of Logistic Service Quality (Lsq) in B2C Online Shopping in China
22. Student Name: Habilashiny A/p Muniandy
Title: Studying and Evaluating the key Success Factors of Food Delivery Services by Using Mobile Application in Malaysia
23. Student Name: Liang, Sijia
Title: Investigating children's Flavored Milk Industry in China
24. Student Name: Xu, Xuan
Title: Analysis of Business Process Outsourcing Management Issues between IBM and Commercial Bank in China
25. Student Name: Chen, Yishen
Title: The Application of Target Cost Management on Tangshan Jidong Oilfield Corporation
26. Student Name: Jiang, Zhiyan
Title: Customer Satisfaction on doctor work Intensity in Shandong provincial Hospital in China
27. Student Name: Zhang, Zhi Xian
Title: The Competitive Strategy Analysis of Chinese Budget Hotel industry in Rujia
28. Student Name: Ibrahim Zauroh Abdullahi
Title: Hospital Management System: A Study on Patients Experience
