五一吃瓜官网

Research Impact:



Assistant Professor Dr 'Aeshah Binti Mohd Ali @ Umar

Assistant Professor | Department of Marketing

Academic Qualifications

Doctor of Philosophy in Management
MBA
BSc (Hons) Business Information Technology with International Business
Dip Business Management

Areas of Interest
Management (Consumer Behavior, Customer Loyalty, Strategic Management, Business Management)
Marketing (Digital Marketing, Strategic Marketing, Business Marketing)
Entrepreneurship
Publication

Year 2023 Journal

  1. Ali, A. M., Ismail, M. K., Singh, S. K. R., Izni, N. A., Mahmood, N. A., & Dakshinamurthi, R. (2023).. In N. M. Suki, A. R. Mazlan, R. Azmi, N. A. Abdul Rahman, Z. Adnan, N. Hanafi, & R. Truell (Eds.), Strengthening Governance, Enhancing Integrity and Navigating Communication for Future Resilient Growth, vol 132. European Proceedings of Social and Behavioural Sciences (pp. 22-37). European Publisher.

  2. Haron, N. ., Ali, A. M. ., & Tajuddin, N. I. I. . (2023).International Journal of Asian Social Science, 13(11), 359–369.

  3. Uma Thevi Munikrishnan, Nor Aziyatul Izni, Aeshah Mohd Ali, Nur Ilyana Ismarau Tajuddin, Nur Faradilla Haron, & Nor Asiah Mahmood (2023).Finance, Accounting and Law in the Digital Age, The Impact of Technology and Innovation in the Financial Services Sector, Springer, pp 67-79.

  4. Lin Xin Yi, Lee Junyi, Mohd Remie Mohd Johan, Aeshah Mohd Ali, Shao Zhucheng (2023).Jurnal Intelek, 18(1), pp. 131-143

Year 2021 Journal

  1. Mohd Fikri Ishak, Aeshah Mohd Ali, Nur Ilyana Ismarau Tajuddin, Mohd Farid Shamsudin (2021). .
    ISSN: 1528-2686 Volume 27, Special Issue 5, 2021

  2. Mohd Farid Mohamad Yazid, Mohd Fikri Ishak, Che Rosmawati Che Mat, Aeshah Mohd Ali, Zulkifli Saidun (2021).
     ISSN:2423-5059 Volume 13, No.3, 2021.

  3. Mohd Faizun Mohamad Yazid, Mohd Fikri Ishak, Anis Abd Razak, Aeshah Mohd Ali, Sanusi Abdul Manaf (2021).
    ISSN:2423-5059 Volume 13, No.3, 2021. 

  4. Aeshah Mohd Ali, Mohd Farid Shamsudin, Aina Mohd Ali, Mohd Fikri Ishak, Siti Aisyah Esa (2021).


Year 2020

  1. Title: Academic Program as a Factor Influencing the Students’ Decisions-Making to Enroll at Private Higher Education Institutions: Financial Aid as Moderator using Smarts

    Researchers: Mohd Farid Shamsudin, Aeshah Mohd Ali, Mohd Fikri Ishak, Baharudin Kadir
    Scopus; H Index: H6; Quartile: Q4

  2. Title: Location as a Factor Influencing the Students’ Decisions-Making to Enroll at Private Higher Education Institutions: Financial Aid as Moderator using SmartPLS

    Researchers: Mohd Farid Shamsudin, Aeshah Mohd Ali, Mohd Fikri Ishak, Baharudin Kadir
    Scopus; H Index: H6; Quartile: Q4

  3. Title: Tuition Fee as a Factor Influencing the Students’ Decisions-Making to Enroll at Private Higher Education Institutions: Financial Aid as Moderator using SmartPLS

    Researchers: Mohd Farid Shamsudin, Aeshah Mohd Ali, Mohd Fikri Ishak, Baharudin Kadir
    Scopus; H Index: H6; Quartile: Q4
     

Year 2019

  1. Mohd Farid Shamsudin, Aeshah Mohd Ali, Aina Mohd Ali & Khairul Shahida Shabi (2019). Humanities & Social Sciences Reviews, 7(1), pp. 526-530.

  2. Mohd Farid Shamsudin, Aeshah Mohd Ali, Rosni Ab Wahid & Firdaus Hilmi Nadzri (2019).Humanities & Social Sciences Reviews, 7(1), pp. 121-125.

  3. Mohd Farid Shamsudin, Aeshah Mohd Ali, Firdaus Hilmi Nadzri & Rosni Ab Wahid (2019).Humanities & Social Sciences Reviews, 7(1), pp. 108-112.

  4. Mohd Farid Shamsudin, Aeshah Mohd Ali, Rosni Ab Wahid & Zulkifli Saidun (2019).Humanities & Social Sciences Reviews, 7(1), pp. 126-136.

  5. Mohd Farid Shamsudin, Siti Aisyah Esa & Aeshah Mohd Ali (2019).6(9), pp. 21-29.

  6. Mohd Farid Shamsudin, Siti Aisyah Esa & Aeshah Mohd Ali (2019).International Journal of Innovation, Creativity and Change, 6(9), pp. 21-29.

Year 2018

  1. Muhammad Asyraf Hasim, Mohd Farid Shamsudin, Aeshah Mohd Ali & Shahida Shabi (2018) .
    Opcion, 34(Special Issue 16), pp. 516-525.

Conference

The 2nd International Conference on Automotive, Manufacturing, and  Mechanical Engineering and the 4th International Conference on Logistics and Supply Chain Management Conference on 2nd October 2021

Achievements & Awards

Best Paper Award 
The 1st International Conference on Entrepreneurship, Innovation and Technology (ICEIT 2022).
Saving behaviour among the university students in Malaysia. Finance, Accounting and Law in the Digital Age, The Impact of Technology and Innovation in the Financial Services Sector.