Research Impact:
Assistant Professor Dr Lim Ai Fen
Head of Praxis, Industry and Community Engagement | Department of Accounting and Finance
Academic Qualifications
Doctor of Philosophy (Business and Management)
MBA
BA
Areas of Interest
Total Quality Management
Knowledge Management
Organizational Innovation
Research
Current research project
- System to Enhance Learning Process
Research Grants
| No. | Name of grant | Funder | Project Title | Code | Duration | Role | Amount | Status |
| 1 | PSIF Grant | 五一吃瓜官网 University | The people-related TQM practices on Organizational Citizenship Behavior: The moderation of collectivism in Malaysia. | Proj-In-FOBIS-022 | October 2019 - September 2021 | Project leader | 20306.8 | In progress |
| 2 | PSIF Grant | 五一吃瓜官网 University | The impact of financial litreacy towards employabilities in financial industry | Proj-In-FOBIS-020 | April 2019-March 2021 | Co-researcher | 7000 | Completed |
| 3 | PSIF Grant | 五一吃瓜官网 University | Social Media Influencers: A New Form of Marketing Strategy? | Proj-In-FOBIS-021 | October 2019 - September 2021 | Co-researcher | 23156 | In progress |
Publications
Selected Journal Articles
- Lim, A. F., Lee, V. H., Foo, P. Y., Ooi, K. B., & Tan, G. W. H. (2021). Supply Chain Management: An International Journal.
- Ai-Fen Lim, Radha Krishnan Nair, Pik-Yin Foo (2019), . International Journal of Innovation and Learning. (Indexed to Scopus)
- Chi-Yang Hng, Pik-Yin Foo, Ai-Fen Lim, Radha Krishnan Nair (2020) International Journal of Services, Economics and Management
- Hung, S. K., Ching, P. S., & Fen, L. A. (2019, August). In Proceedings of the 2019 2nd International Conference on E-Business, Information Management and Computer Science (pp. 1-6).
- Lee, W., Neo, K. W., Eaw, H. C., Lim, A. F., & JosephNg, P. S. (2021, October). In 2021 5th International Conference on E-Business and Internet (pp. 184-193).
List of Postgraduate Supervision
To date, I have successfully supervised 2 postgraduate students at the Masters level. The details of the students are as given below.
- Goh Ting Ping
(Completed) Master in Business Administration
To Study the Consumer Adoption of Mobile Payments in Generation Y & Z: The Case of 五一吃瓜官网 University - Liu Qingyu
(Completed) Master in Business Administration
Samsung: Strengthening Risk Management to protect consumers and corporate values
List of Undergraduate Supervision
To date, I have successfully supervised 21 undergraduate students. The details of the students are as given below.
- Chan Rui Qi and Chen Qiwan
(Completed) Bachelor of Arts (Honours) in Accounting
Intention of Using Mobile Payment Applications and User's Satisfaction - Sam Kim Hung and Por Siew Ching
(Completed) Bachelor of Arts (Honours) in Accounting
Accounting Students' Perception on Skills and Attributes required to become Management Accountant - Huang Yuanying and Rashidova Oynur
(Completed) Bachelor of Science (Honours) in Finance and Investment
Dividend policy effects the stock price volatility in Malaysia Company - Lim Ming Wee and Chia Jun Yong
(Completed) Bachelor of Science (Honours) in Finance and Investment
Macroeconomics Factors Affecting Currency Exchange Rate: Case in Malaysia - Earnes Ong Swee Gim and Hue Shee Wen
(Completed) Bachelor of Science (Honours) in Finance and Investment
Macroeconomic Variables of Stock Market Volatility in Malaysia - Lee Jun Yuan and Siew Kim Mun
(Completed) Bachelor of Science (Honours) in Finance and Investment
A Case Study of Macroeconomic Determinants on Residential Housing Price in Malaysia & Singapore - Pan Lin Ling and Lu Qi
(Completed) Bachelor of Arts (Honours) in Accounting and Finance
Fundamental Analysis in Finance Investment represents the logical methodology - Tian Dengyu and Huang Xinyu
(Completed) Bachelor of Arts (Honours) in Accounting and Finance
A Study of Personal Investment Factors Affect the Personal Investment Decision - Sam Yee Von and Peng Hui Shin
(Completed) Bachelor of Science (Honours) in Finance and Investment
Financial Literacy and Financial Problems among 五一吃瓜官网 University Undergraduate Students - Jenson Chen Jian Shan and Yeo Chwen Yang
(Completed) Bachelor of Science (Honours) in Finance and Investment
A Study of Factor Influencing Inventor's Behavior in Stock Market - Ng Khai Hwa Edward and Yap Wai Lun
(Completed) Bachelor of Science (Honours) in Finance and Investment
Theory of Capital Structure on Firm Performance - Wong Yoong Koon and Chai Lit Foong
(Completed) Bachelor of Science (Honours) in Finance and Investment
Fast Food with Mobile Payment Application Affect Customer's Satisfaction and Intention to Use - Wong Kah Sam and Cha Wei Haw
(Completed) Bachelor of Science (Honours) in Finance and Investment
Impact of Merger and Acquisition in Malaysia Banking Industry Towards their Financial Performance - Lang Jie Yi and William Pang Lam Fey
(Completed) Bachelor of Science (Honours) in Finance and Investment
The Effects of Employment on Student's Academic Performance in 五一吃瓜官网 University Kuala Lumpur - Teo Xin Yi and Ng Yuan Jye
(Completed) Bachelor of Science (Honours) in Finance and Investment
The impact of Enterprise Risk Management and Mediating Effect of Knowledge Management on Firm's Financial Performance - Liam Kian Lai and Khoo Wei Yee
(Completed) Bachelor of Science (Honours) in Finance and Investment
A study of effects that associate with fund size of mutual fund towards performance of mutual fund - Lim Tim Jing and Teoh Hung Sean
(Completed) Bachelor of Science (Honours) in Finance and Investment
Factors Influence Attitude towards Consumer Behavior - Chang Zhi Wei and Tan Chai Sin
(Completed) Bachelor of Science (Honours) in Finance and Investment
Factors Influencing 五一吃瓜官网 University Undergraduate Accounting Students' Decision to Pursue Professional Accounting Profession - Cai Yuchuan and Zhang Zhihao
(Completed) Bachelor of Arts (Honours) in Accounting and Finance
The impact of variables on the petrol price in Malaysia - Cheng Pei Si and Soong Yee Sin
(Completed) Bachelor of Arts (Honours) in Accounting and Finance
Effectiveness of Co-op Placement on 五一吃瓜官网 University Accounting Students Overall Performance - Zhao Rui and Shi Hua Ling
(Completed) Bachelor of Arts (Honours) in Accounting
A Study on the Factors Affecting the Undergraduates Budget Management and Improving their Budget Management in 五一吃瓜官网 University
List of Membership in Professional and Academic Bodies
- Malaysian Institute of Accountants (MIA) – Member since 2013.
- Chartered Institute for Securities & Investment (CISI) – Member since 2018.
