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CIEF Worldwide Talk


The Logistics Students Association (LSA) proudly welcomed Wong Peng Mun (PM Wong) from CIEF Worldwide Sdn Bhd for an industrial talk sharing session. This industrial talk sharing session initiative was to engage students to get closer to the industry. This event took place on 7 February 2020 with the title ‘What do you know about Sea Shipping?’. The target audience for this talk was students mainly from the logistics and supply chain programmes. The event started with a welcoming note by the LSA Treasurer, Owen Leong Kar Lun. Around 56 students attended this event.

PM Wong is the founder of CIEF Worldwide Sdn Bhd which is also known as China Import Export Facilities. CIEF Worldwide Sdn. Bhd is a local logistics company established back in 2014. The company focuses on sea freight as their main mode of transport to deliver goods from China to Malaysia. Other than that, the core business of CIEF Worldwide Sdn Bhd is also to support the small and medium (SME) enterprises to ship products from China to Malaysia.

Throughout the talk, PM Wong equipped students with comprehensive business shipping knowledge which is one of the most prominent modes of transport. Additionally, he also shared the challenges that the company faced during the corona virus season which affected most of the business transactions. He shared on how shipping business work in the real life and gave some tips on how to mitigate some issues in shipping business. He highly encouraged students to build their passion in this industry and build the soft skills in order to excel in the working environment.

This was a very fruitful session for all students and LSA will continue to organise more informative talks in the near future to help students be equipped with practical skills. The event ended with a token of appreciation to PM Wong by Assistant Professor Dr Siti Norida Wahab.


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