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Advertising

• Work with the Group Corporate Affairs and School Principals on the corporate and tactical advertising campaign creative and media plans.
• Maximize advertising budget by ensuring that the Schools¡¯ creative message and media activities are consistent.
• Review the Schools¡¯ market segmentation and other appropriate marketing reports to ensure that the media scheduling matches those segments.
• Monitor and maintain media schedules as well as prompt settlement of invoices.
• Manage the A&P spending and budget.
• Ensure campaign targets are met in terms of awareness, lead gen and enrolment conversion.

Digital Marketing

• Identify need areas, conceptual planning of digital marketing activities, and oversee their execution with various Schools and Group Corporate Affairs.
• Take an integrated approach to digital marketing activities, ensuring a consistent and quality image is projected.
• Monitor and review the response rates on the digital marketing platforms for improvements and corrective measures.
• Collaborate with digital marketing agency and marketing staff and Principals to develop, implement and measure demand and lead gen programmes.
• Ensure campaign targets are met in terms of engagement, lead gen and enrolment conversion.

 Website and Social Media

• Update website on information and promotions timely and accurately

• Develop and implement the schools¡¯ social media strategies by increasing leads/ traffics/fan base with interactive activities.
• Work with marketing, Principals and Group Corporate Affairs to develop website content and make continual enhancements to improve SEO results

 Collaterals

• Coordinate and execute production of printed materials (brochures, banners, buntings, leaflets, etc), with assistance of Group Corporate Affairs.
• Ensure best priced quotations and raise purchase requisitions for all production and printing related services.
• Produce marketing enablement tools such as demo videos, presentations and webinars.
• Monitor and track inventory of all marketing collaterals.

Student Enrolment (Sales)

• Meet the student enrolment targets assigned for each term.
• Provide course counselling to prospective students and parents and ensure accurate information are presented to them.
• Conduct minimum number of follow ups on enrolment leads as prescribed via phone, email and messaging on daily basis particularly during peak student recruitment period.
• Follow up and assist in student admission and enrolment process.
• Participate in education fairs, student recruitment activities and marketing events as assigned.
• Follow up consistently and effectively on all student leads from point of enquiry to enrolment.

Others: Budget Management

• Monitor marcoms budget and track expenses to ensure cost effectiveness and ROI.
• Must be able to anticipate project needs, discern work priorities, and meet deadlines with little supervision, and be willing to work occasional evenings.

Carry out such other duties as and may be required by the supervisor.

Have the skills required for:

• Social Media Marketing
• Digital Media Marketing
• Media Management
• Copywriting
• Reporting
• Microsoft Office Skills (Outlook, Word, Excel, PowerPoint);

Demonstrate:

• Positive Attitude, Excellent Problem Solving and Building Rapport
• Organising/Planning Ability
• Excellent Verbal Communication
• Excellent Personal Work Ethic