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Responsibilities

• Work with the Supervisor and School Principals on the corporate and tactical advertising campaign creative and media plans.
• Maximize advertising budget by ensuring that the Schools¡¯ creative message and media activities are consistent.
• Review the Schools¡¯ market segmentation and other appropriate marketing reports to ensure that the media scheduling matches those segments.
• Monitor and maintain media schedules as well as prompt settlement of invoices.
• Manage the A&P spending and budget.
• Ensure campaign targets are met in terms of awareness, lead gen and enrolment conversion.

• Plan, organise & coordinate all open days, education fairs, previews and marketing events.
• Ensure event targets are met in terms of turnout, lead gen and enrolment conversion.

• Identify need areas, conceptual planning of digital marketing activities, and oversee their execution with various Schools and Group Corporate Affairs.
• Take an integrated approach to digital marketing activities, ensuring a consistent and quality image is projected.
• Monitor and review the response rates on the digital marketing platforms for improvements and corrective measures.
• Collaborate with digital marketing agency and marketing staff and Principals to develop, implement and measure demand and lead gen programmes.
• Ensure campaign targets are met in terms of engagement, lead gen and enrolment conversion.

• Update website on information and promotions timely and accurately
• Develop and implement the schools¡¯ social media strategies by increasing leads/ traffics/fan base with interactive activities.
• Work with marketing, Principals and Group Corporate Affairs to develop website content and make continual enhancements to improve SEO results

• Coordinate and execute production of printed materials (brochures, banners, buntings, leaflets, etc), with assistance of Group Corporate Affairs.
• Ensure best priced quotations and raise purchase requisitions for all production and printing related services.
• Produce marketing enablement tools such as demo videos, presentations and webinars.
• Monitor and track inventory of all marketing collaterals.

• Drive and meet the student enrolment targets assigned for each term.
• Provide course counselling to prospective students and parents and ensure accurate information are presented to them.
• Conduct minimum number of follow ups on enrolment leads as prescribed via phone, email and messaging on daily basis particularly during peak student recruitment period.
• Follow up and assist in student admission and enrolment process.
• Participate in education fairs, student recruitment activities and marketing events as assigned.
• Follow up consistently and effectively on all student leads from point of enquiry to enrolment.

• Must be able to anticipate project needs, discern work priorities, and meet deadlines with little supervision, and be willing to work occasional evenings.
• Carry out such other duties as and may be required by the supervisor.

Requirements

• Social Media Marketing
• Digital Media Marketing
• Media Management
• Event Management
• Copywriting
• Reporting
• Basic Visual Design
• Microsoft Office Skills (Outlook, Word, Excel, PowerPoint);

• Positive Attitude, Excellent Problem Solving and Building Rapport
• Organising/Planning Ability
• Passion for Events
• Excellent Verbal Communication
• Excellent Personal Work Ethic