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YBhg Dato' Dr Amin Kan, Executive Vice President, Commercial Strategy, speaks during the signing ceremony of a memorandum of understand?ing to launch Edu-Vacati?on Youth Programmes with ÎåÒ»³Ô¹Ï¹ÙÍø Group.

ÎåÒ»³Ô¹Ï¹ÙÍø Group Executive Officer Mr Wong Gon Khiang speaks during the signing ceremony of a memorandum of understand?ing to launch Edu-Vacati?on Youth Programmes with MASholiday?s.

ÎåÒ»³Ô¹Ï¹ÙÍø Group Executive Officer Mr Wong Gon Khiang (left) and YBhg Dato' Dr Amin Khan, Executive Vice President, Commercial Strategy, MASholiday?s, sign a memorandum of understand?ing to launch "Edu-Vacat?ion Youth Programmes?."

ÎåÒ»³Ô¹Ï¹ÙÍø Group Executive Officer Mr Wong Gon Khiang (left) and YBhg Dato' Dr Amin Khan, Executive Vice President, Commercial Strategy, MASholiday?s, shake hands after signing a memorandum of understand?ing to launch "Edu-Vacat?ion Youth Programmes?."

Kuala Lumpur, 29 July, 2011 - ÎåÒ»³Ô¹Ï¹ÙÍø Group, the parent organisation of ÎåÒ»³Ô¹Ï¹ÙÍø University, and MASholidays, the travel and tour arm of Malaysia Airlines, are teaming up to offer Malaysia's first education travel programmes. The two entities signed a memorandum of understanding (MoU) today at ÎåÒ»³Ô¹Ï¹ÙÍø University in Kuala Lumpur to package a series of "Edu-Vacation Youth Programmes" for young adults abroad. MASholidays signed the MoU with three of the Group's subsidiary companies, the ÎåÒ»³Ô¹Ï¹ÙÍø Professional Academy, the ÎåÒ»³Ô¹Ï¹ÙÍø Extension, Sarawak and ÎåÒ»³Ô¹Ï¹ÙÍø University, Terengganu, to promote leadership, English language skills and multiculturalism to young people. 

"The Edu-Vacation Youth Programmes will help youth develop the mindsets and skills to create and introduce wholesome approaches and more options in their lives to make healthier decisions," said Gracie Geikie, Director of the ÎåÒ»³Ô¹Ï¹ÙÍø Extension, Sarawak. "The aim is to assist youth in the development of a concrete skill base that orients students towards personal health and well being and enabling them to be effective leaders in their schools and communities." 

Malaysia Airlines, Executive Vice President, Commercial Strategy, Dato Dr Amin Khan said, "In addition to promoting youth development, the programmes also aim to promote Malaysian culture and reinforce the nation's status globally as a leading tourist and education destination. We are pleased that ÎåÒ»³Ô¹Ï¹ÙÍø Group recognises the huge potential of this market segment and is partnering with us to develop this niche product." 

Under the agreement, MASholidays and ÎåÒ»³Ô¹Ï¹ÙÍø Group will jointly develop and market the education packages. The three distinct programmes, based in Kuala Lumpur, Terengganu and Sarawak, respectively, offer week-long packages geared to teenagers and college students. Though all offer a combination of leadership, language and team-building training, each package is tailored to offer unique, cultural Malaysian experiences customised to each individual location. 

In addition to the Edu-Vacation Youth Programmes, both MASholidays and ÎåÒ»³Ô¹Ï¹ÙÍø Group are committed to promoting nation-building through their involvement with the government's Economic Transformation Programme (ETP) to transform Malaysia into a high-income nation by 2020. ÎåÒ»³Ô¹Ï¹ÙÍø University is currently spearheading Entry Point Project 10 - Hospitality and Tourism Education Cluster within the ETP's "Education" focus area to improve the quality and quantity of workers within Malaysia's hospitality and tourism industry. ÎåÒ»³Ô¹Ï¹ÙÍø Group is also developing a 160-acre health, education and tourism township in Bandar Springhill, Negeri Sembilan as part of Entry Point Project 14, also within ETP's "Education" focus area. 

The Edu-Vacation Youth Programmes will be available for registration by Monday, 1 August. For more information visit .