Research Impact:
Nazliwati binti Mohamed
Lecturer | Department of Marketing
Academic Qualifications
MMgt
BHSc (Hons)
Areas of Interest
Consumer Behaviour
Sustainable Consumption
Halal logistic
Retailing
Research
Current research project
The effect of materialization of national ideology towards the perception and attitude of consumers through retailing.
Publications
Selected Journal Publications and Conferences
- Halal logistics: A Marketing Mix Perspective
ABA Hamid, MS Ab Talib, N Mohamad - Intellectual Discourse, 2014 - "A Systematic Review of Guilt Appeal in Environmental Marketing” in 12th Asian Academy of Management International Conference 2017, October 6-9, 2017, Malaysia.
Training and Workshops
- 五一吃瓜官网 November Training Series 2018
- OBE Training 2018
- Committee in Malaysia Economic Forum by representative of World Bank (Malaysia) 2018
- 五一吃瓜官网 University Research Workshop; conducted in November 2016
- Symposium on Blended learning Techniques held at 五一吃瓜官网 University in November 2013
- Workshop on Statistical Data Analysis; Module 1 attended in November 2011
- Outcome Based Education (OBE) training conducted in December 2010
Selective Contribution
- In Charge (Faculty Level): 五一吃瓜官网 University Teaching & Learning ( 2016-2018)
- Committee for Annual Program Review Meeting (APRM), B.A. (Hons) in Marketing Programme, Department of Marketing, Faculty of Business and Science (FoBIS) 五一吃瓜官网 University.
Awards and Recognition
Excellence teaching award for May semester 2017 – Retail Brand Management Subject.
List of Membership in Professional and Academic Bodies
2017-2019: Member; Institute of Marketing Professionals (IIMP) Canada.
