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Responsibilities

Advertising

• Work with the Supervisor and School Principals on the corporate and tactical advertising campaign creative and media plans.
• Maximize advertising budget by ensuring that the Schools¡¯ creative message and media activities are consistent.
• Review the Schools¡¯ market segmentation and other appropriate marketing reports to ensure that the media scheduling matches those segments.
• Monitor and maintain media schedules as well as prompt settlement of invoices.
• Manage the A&P spending and budget.
• Ensure campaign targets are met in terms of awareness, lead gen and enrolment conversion.

Events

• Plan, organise & coordinate all open days, education fairs, previews and marketing events.
• Ensure event targets are met in terms of turnout, lead gen and enrolment conversion.

Digital Marketing

• Identify need areas, conceptual planning of digital marketing activities, and oversee their execution with various Schools and Group Corporate Affairs.
• Take an integrated approach to digital marketing activities, ensuring a consistent and quality image is projected.

Website and Social Media

• Update website on information and promotions timely and accurately
• Develop and implement the schools¡¯ social media strategies by increasing leads/ traffics/fan base with interactive activities.
• Work with marketing, Principals and Group Corporate Affairs to develop website content and make continual enhancements to improve SEO results

 Collaterals

• Coordinate and execute production of printed materials (brochures, banners, buntings, leaflets, etc), with assistance of Group Corporate Affairs.
• Ensure best priced quotations and raise purchase requisitions for all production and printing related services.
• Produce marketing enablement tools such as demo videos, presentations and webinars.
• Monitor and track inventory of all marketing collaterals.

Requirements

• Degree in relevant field.
• Minimum 3-4 years related working experience.
• Strong communication, presentation and interpersonal skills and abilities.
• Performance oriented.
• Pro-active and self-motivated, with the ability to work independently as well as participate within the team.
• Able to work under pressure and meet deadlines, possess a mature attitude and a good team player.
• Interpersonal skills.
• Possess own transport.
• Flexible and willing to take on occasional responsibilities outside standard duties and responsibilities.
• Willing to travel and work on weekends during peak season
• Possesses strong command of English.
• Preferably fluent in Mandarin language and another language