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Responsibilities

1. Content Creation and Management

• Develop, schedule, and publish engaging content across social media platforms (Instagram, Facebook, LinkedIn, Twitter, TikTok etc.)

• Ensure consistency in brand voice, tone, and style.

• Optimise content based on platform-specific best practices.

2. Social Media Strategy and Execution

• Implement social media strategies aligned with marketing goals.

• Research trends and competitor activities to refine the strategy.

• Collaborate with designers, copywriters, videographers and other teams for campaign execution.

3. Community Engagement and Customer Interaction

• Respond to comments, messages, and queries in a timely manner.

• Foster engagement by initiating conversations and running interactive campaigns.

• Manage online reputation by addressing negative feedback professionally.

4. Performance Tracking and Analytics

• Monitor KPIs such as engagement rate, reach, impressions, and conversions.

• Use analytics tools (e.g., Meta Business Suite, Google Analytics, Hootsuite) to track performance.

• Generate monthly performance reports and suggest data-driven improvements.

5. Paid Campaign Management

• Assist in planning and executing paid social media campaigns.

• Optimise ad spending and targeting for better ROI.

• Track ad performance and adjust strategies accordingly.

6. Influencer and Collaboration Management

• Identify and collaborate with influencers, brand ambassadors, and partners.

• Manage influencer campaigns and measure impact.

7. Trendspotting and Innovation

• Stay updated on social media trends, algorithm changes, and emerging platforms.

• Experiment with new content formats (Reels, Stories, AR filters, etc.).

Requirements

• Diploma or Bachelor's degree in Mass Communication, Media Studies, Marketing or relevant field.
• At least 1 year of relevant working experience. 
• Ideally some experience at a fast-paced company with various of social media promotion activities. 
• Active on social media platform.
• Strong communication and collaboration skills.
• Pro-active and self-motivated, with the ability to work independently as well as participate within the team.
• Able to work under pressure and meet deadlines, possess a mature attitude and a good team player.