Research Impact:
Steve Woon Tian Kai
Head of Programme, Bachelor of International Business (Hons) and Diploma in International Business
Academic Qualifications
MBA International
BComm
Areas of Interest
International Business
Cross-cultural studies
Marketing
Management
Publications
- Leong, C.M, Loi, A.M.W & Woon, S. (2021). The influence of social media eWOM information on purchase intention. Journal of Marketing Analytics.
Conferences
- Sarawak International Business Exhibition and Conference (SIBEC)
- World Islamic Economic Forum (WIEF)
List of Research Supervision
List of Undergraduate Supervision:
- Abel Lee Kar Ching & Amy Su Kah Yee (2019). Determining the Factors Affecting the Saving Behavior Among Generation Y in Kuching, Sarawak.
- Kong Pang Zheng (2021. Factors Affecting Customer Loyalty in Supermarket Industry: A Case Study in Kuching, Sarawak.
